The Strong Group Athletics is an organization which sponsors basketball and volleyball teams in the Philippines. The Strong Group was founded by Filipino businessman Frank Lao.
History
Basketball
They build its own basketball team which has competed in the Dubai International Basketball Championship in the United Arab Emirates.
They debuted in the 2023 edition, with Mighty Sports and Acto City sponsoring their stint. Strong Group, coached by Charles Tiu, finished as quarterfinalists.
Volleyball
In 2023, they became the new main sponsor of the UE Lady Red Warriors volleyball team in the UAAP, acquiring six new recruited players and appointing Jerry Yee as the new head coach of the Lady Warriors.
The Strong Group also helped Premier Volleyball League club Quezon City Gerflor Defenders resolved its player salary issue which was first reported in November 2023, during the 2023 Second All-Filipino Conference. Gerflor would be effectively disbanded after the tournament.
In January 2024, they announced on their social media accounts that Strong Group Athletics would be taking over Gerflor's franchise. It will be Strong Group's second PVL team, the first being the Farm Fresh Foxies. The team which initially played under the SGA name would be renamed as the Zus Coffee Thunderbelles after the conclusion of the 2024 All-Filipino Conference.
Affiliated teams
Basketball
The following men's basketball teams are linked to the Strong Group:
- Strong Group Athletics (independent team; last competed in the Dubai International Basketball Championship)
- Converge FiberXers (Philippine Basketball Association)
- Benilde Blazers (NCAA)
- UE Junior Warriors (UAAP)
- Farm Fresh–Letran Milkers (Pilipinas Super League U-18)/Letran Squires (NCAA)
Volleyball
- Farm Fresh Foxies (Premier Volleyball League)
- Zus Coffee Thunderbelles (Premier Volleyball League)
- Benilde Lady Blazers (NCAA)
- Letran Lady Knights (NCAA)
- UE Lady Warriors (UAAP)
- UP Fighting Maroons (UAAP)
References
