This is a list of notable nationally exposed mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.

Characters

Other notable characters and their brands

  • Aahzie and Kazoo – Radio AAHS
  • Betty Boop (1930–1992) – Paramount Pictures (former)
  • Blazin' Bill – Buffalo Wild Wings
  • Beaver – Buc-ee's
  • Big Bo/Cuppy – Bojangles
  • Blimpie Bear – Blimpie
  • Brawny Lumberjack – Brawny paper towels
  • Brother Dominic – Xerox
  • Bobby Bun – Schlotzsky's
  • Chef Marco – Marco's Pizza
  • Culligan Lady – Culligan water softener
  • Gamzee Makara – Faygo
  • Felix the Cat (1919–1921) – DreamWorks Classics (former)
  • Foster Farm Chickens – Foster Farms poultry
  • Fruit of The Loom Guys – Fruit of the Loom underwear/sleepwear
  • The Hasbro Boy – Hasbro
  • John H. Goodwill – Goodwill Industries
  • Kenner Gooney Bird – Kenner
  • Kermit the Frog (1955–2004) – The Jim Henson Company
  • Klondike The Polar Bear – Klondike bar
  • Little Foster – Fosters Freeze restaurants
  • Little Miss Sunbeam – Sunbeam bread
  • Luxo Jr. – Pixar
  • Melvyn and Elmo Einstein – Einstein Bros. Bagels
  • Mia (Native American woman) – Land O'Lakes butter and dairy products
  • The Minions – Comcast (including Illumination Entertainment and Sky)
  • Mr. Bluelight – Kmart stores
  • Mr. Bubble – Mr. Bubble bubble bath
  • Mr. Delicious - Rax Roast Beef
  • Mr. Meow – Meow Mix cat food
  • Mr. Slice – Papa John's
  • Mr. Potato Head and Mrs. Potato Head – Lays chips
  • Mrs. Olson – Folgers coffee
  • Mr. Delicious – Rax Roast Beef
  • Orville Redenbacher – Orville Redenbacher's
  • Oscar Mayer Bologny Kid – Oscar Mayer bologna
  • Pikachu – Pokémon merchandise
  • Popeye (1930–1988) – Paramount Pictures (former)
  • Punchy – Hawaiian Punch drink mix
  • Queenie Bee, Andy Dandytale – Druther's restaurants
  • Raising Cane – Raising Cane's restaurants
  • Sambo & Jolly Tiger – Sambo's restaurants
  • Scrat – Blue Sky Studios
  • Slappy the Dummy – Goosebumps merchandise
  • Sleepy Bear – Travelodge motels
  • Slush Puppie – Slush Puppie drinks
  • SpongeBob SquarePants – Nickelodeon
  • The Cat in the Hat – Dr. Seuss Enterprises
  • Talking T-Shirt – Adidas sportswear
  • Tom-Tom – Panda Express restaurants
  • Tropic-Ana – Tropicana Products
  • Twistee – Auntie Anne's restaurants
  • Mr. Magoo – DreamWorks Classics
  • W.C. Fritos – Frito-Lay Inc.
  • Whataguy – Whataburger
  • Woody Woodpecker, Earl the Squirrel – Universal Studios
  • Zach, Zach Jr., Zuzy – Zaxby's

See also

  • List of Australian and New Zealand advertising characters
  • List of European and British advertising characters
  • List of Japanese advertising characters

References

Further reading

  • "The Orphanage of Cast-Off Mascots". Lileks.com. Archived from the original on 10 December 2004.
  • "Top 10 Advertising Icons of the Century". Advertising Age.

Advertising characters exhibit at the SFO International Terminal

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The Sell! Sell! Blog Vintage Advertising Characters

Advertising characters.

The Sell! Sell! Blog Vintage Advertising Characters